Welcome to 95boxes, currently an iPhone, iPad, Palm Pre, and Web Application business run by Mahyar McDonald. I have experience with iPhone application development and web application development with a variety of platforms and languages (Django, Ruby on Rails, Struts). You can call me at (250) 813-0713 If you want a more formal (out of date) resume document , you can see my resume here (pdf). (Word Document) Brighthouse Labs I am responsible for generating several application suites for Brighthouse Labs, including (screenshots coming sometime):
Brighthouse labs, because of the design of the apple app store (and market results) has to expand and niche out each application suite to a specialized location or subject. Since the app store limits app search results to just 100 characters of keywords, consolidated applications that encompass everything about one subject (All the different teams for a sport (lets say hockey) put into one application called "Hockey Fan",) will not be found when a customer searches for an application about his favourite hockey team (lets say the Vancouver Canucks) because the keywords cannot encompass anything near the generic hockey sports keywords and the 40 odd complete team names of every hockey team available. While an application suite which expands out for an application for each team, every nearly relevant search for hockey will be captured by the app suite, thus increasing successful sales. Also, since the typical sports fan only has one or two favorite teams, an application that is more focused on a customer's favorite team would be less distracting and more focused, something more relevant for the iPad type of consumer. Brighthouse labs is more of a sustainable long tail vs a unpredictable super-star application company. Eat-a-Rama My currently published iPhone application (developed for Backstage Technologies) is called Eat-a-Rama. Check it out on |

