95boxes

95boxes

Welcome to 95boxes, currently an iPhone, iPad, Palm Pre, and Web Application business run by Mahyar McDonald. I have experience with iPhone application development and web application development with a variety of platforms and languages (Django, Ruby on Rails, Struts). 

You can email me at

You can call me at (250) 813-0713

If you want a more formal (out of date) resume document , you can see my resume here (pdf). (Word Document)

Brighthouse Labs

I am responsible for generating several application suites for Brighthouse Labs, including (screenshots coming sometime):

  • Palm WebOS (Palm Pre, Palm Pixi)
    • Movie Times
    • Recipes
    • Sports Fans
  • Apple iPhone/iPad
    • FindUsed
    • Movie Times
    • Snow Globes
    • Quiz Pack
    • And several yet to be released applications
    • Modifications and enhancements to previously made Brighthouse Labs applications:
      • SupaFan
      • iLocate
      • Slide Puzzles
If you do some research into Brighthouse Labs you might not understand it at first as a potentially sophisticated computer user.  Brighthouse's target market is the unsophisticated computer user, your grandma, baby-boomer relative, or 20 something friend who doesn't use their computer much outside of their web-browser, email and word documents. The target market of the iPad or the Wii.  Simple focused applications without extra distracting details that bring information on one subject easily and quickly to one spot. The apps from brighthouse labs, like most apps on the app store, are gumball machine priced.    As a result, they were not necessarily very sophisticated applications and like items out of a gumball machine, are impulse buys that are typically not used for long. 

Brighthouse labs, because of the design of the apple app store (and market results) has to expand and niche out each application suite to a specialized location or subject.  Since the app store limits app search results to just 100 characters of keywords, consolidated applications that encompass everything about one subject (All the different teams for a sport (lets say hockey) put into one application called "Hockey Fan",) will not be found when a customer searches for an application about his favourite hockey team (lets say the Vancouver Canucks) because the keywords cannot encompass anything near the generic hockey sports keywords and the 40 odd complete team names of every hockey team available.   While an application suite which expands out for an application for each team, every nearly relevant search for hockey will be captured by the app suite, thus increasing successful sales.  Also, since the typical sports fan only has one or two favorite teams, an application that is more focused on a customer's favorite team would be less distracting and more focused, something more relevant for the iPad type of consumer.   Brighthouse labs is more of a sustainable long tail vs a unpredictable super-star application company.


Eat-a-Rama

My currently published iPhone application (developed for Backstage Technologies) is called Eat-a-Rama. Check it out on Eat-a-Rama


 




Eat-a-Rama was originally a facebook application.  The iPhone version integrates the two.





Attachments (2)

  • mahyar mcdonald resume.doc - on Jul 23, 2009 12:04 AM by Mahyar McDonald (version 1)
    39k Download
  • mahyar mcdonald resume.pdf - on Jul 23, 2009 12:04 AM by Mahyar McDonald (version 2 / earlier versions)
    68k View Download